Founded in 2006, HIRO has grown to become one of the largest and most experienced programmatic video advertising technology service providers - and a true industry powerhouse. Our mission is to protect the publisher’s advertising user experience and provide advertisers with safe, premium media through the shortest supply path. We use our proprietary technology to improve the performance of all of video advertising ecosystem players – advertisers, publishers and content owners.
At HIRO, we view the role of the SSP as resolving all advertising-related challenges. Our Safe SSP is the only publisher-centric solution on the market. By using the safest technology for supply-side protection, we enable publishers to block malicious advertisements in real-time and only view adware-free videos that comply with their set guidelines. Advertisers using HIRO are given unprecedented access to brand-safe, transparent and quality traffic - and full control of their campaigns.
With HIRO, you can put an end to suspicious ads, increase reach and monetization and improve the video advertisement user experience.
CEO & FOUNDER
Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.
CFO & CHAIRMAN
Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.
Ofer’s extensive background in digital media, marketing and advertising makes him an esteemed asset with respect to the development of HIRO’s new products. Before joining HIRO, Ofer held C-Level positions at AOL and Noga Communications. He also served as CEO at McCann Erickson Digital, where he was instrumental in the agency’s transformation into a full […]