HIRO’s flagship product, Safe SSP is the ultimate publisher protection and monetization platform for video publishers. Based on a unique technology designed to meet publishers’ safety and user-experience needs, the Safe SSP answers one of the biggest concerns publishers have – how to balance monetization and a positive user experience. The platform enables predictable real-time bidding capabilities which increase monetization from your ad units. Other features include the ability to implement a secured VPAID-based collaboration, real-time ad filtering of potentially malicious ads and demand-side optimization & intelligence services. For more information, please visit: www.safessp.com
Publisher Protection &
The platform is the first solution to offer monitoring, filtering, intelligence, and auditing of suspicious ad creatives in real-time. This protection wizard includes all the needed benefits for publishers to improve their monetization while protecting themselves from unwanted ad behaviors.
- Real-time ad filtering - Ensures malware-free and brand-safe ad delivery. The user experience is held to the standards of the Coalition for Better Ads.
- In-depth and flexible reporting system - Complete with a real-time updated dashboard and a custom reports generating tool.
- Demand-path analysis product - Based on real-time live data, enabling process optimization.
- Demand problem investigation - Allows users to investigate problematic demand sources that cause bad ad behavior, such as latency, malicious ads and user experience issues.
- Self-service supply and demand inventory management platform - Allows users to manage, optimize and target their entire ad operation from a single unified console.
- Viewability control - Publishers can control KPI requirements for high viewability advertising, for selected demand partners.