Mobile Ad Server Product Line

MOBILE PRODUCT LINE

HIRO’s ad-supported video platform offers handset manufactures and mobile carriers two products to help monetize
mobile videos:

Mobile video ad server

Mobile ad-supported video download client

The combination of download and streaming ad-supported videos gives an optimal solution for every content type -
from user-generated clips (UGC) to long-form professional content.

STREAMING AD SOLUTION

HIRO offers all the advantages of its ad server, with additional special features specifically designed to meet the
needs of mobile carriers and handset manufacturers:

MAIN FEATURES

Supports all ad formats (pre, post and mid-rolls, overlays etc.)

Targeted, location sensitive ads maximize CPMs

Maximize fill rate

Manage ad sales rights between content owners, carriers and ad networks.

Bid between multiple ad networks to ensure highest possible CPM from the remnant ads

Supports content syndication across multiple sites and geographies

MAIN ADVANTAGES

HANDSET MANUFACTURES

Provides infrastructure for ad-supported video stores

Create content/branding packages for mobile operators or specific phone models

MOBILE OPERATORS

Create an additional revenue source - video advertising

Incentive for users to upgrade to 3G phones and increase mobile data packages.

END USERS

Free videos on their mobile phone

MOBILE DOWNLOAD SOLUTION - THE SOLUTION FOR LONG FORMS

Long form content presents a new challenge - it allows higher quality and larger files but it limits revenue from end
users. HIRO mobile download solution includes an innovative mobile client that ensures continuous monetization,
by providing personalized ads, and preventing any hacking or striping of the ads based on HIRO's award winning
"Positive DRM"™.

MAIN FEATURES

Supports all ad formats (pre, post and mid-rolls, overlays etc.)

Dynamic and up-to-date

Ads update automatically between viewings

Personalized

Each ad is targeted specifically to each viewer

Fully measurable

Every view is monetized (even if the user is not connected to the network)

Targeted, location sensitive ads maximize CPMs

Download videos directly to the phone, sync with PC or share with friends

MAIN ADVANTAGES

HANDSET MANUFACTURES

Differentiating offering

Free professional videos with rev share opportunity.

Infrastructure for ad

supported professional video stores.

MOBILE OPERATORS

Reduces bandwidth costs

Incentive for users to upgrade to specific phones

A way to monetize free, long-form professional content

END USERS

Works while roaming, and in out of service areas (airplanes, subway etc.)

30 frames per second, high-quality viewing experience

Low cost (files can be downloaded through the PC)