HIRO’s revolutionary Positive DRM ™ enables content owners and portals to reduce their distribution costs and increase their revenues, with a ground-breaking solution that provides ad-supported, free video downloads.

HIRO’s technology embeds dynamic, up-to-date and highly personalized mid-roll advertisements into downloadable video content.

The downloaded video content generates revenues each time it is viewed, whether online or offline, no matter whether it was through direct download, using any P2P network, or distributed through a social network.