HIRO Media offers video content providers an opportunity to regain control over content downloaded from any source on the Internet. Our technology enables content owners to embed ‘no-skip’ personalized advertisements into video downloads - not just pre and post roll ads - and track viewer behavior patterns from both online and offline viewing. With HIRO technology, content owners can now distribute free video content to generate higher revenues with lower distribution costs.

HIRO MEDIA: Compelling Business Model

HIRO brings a free to air broadcast model to the Internet with ‘no-skip’, protected advertisements and measurable tracking capabilities. The key elements of the business model are:

• Higher Revenue Streams: HIRO maximizes CPM by serving personalized, dynamic ads that cannot be skipped or fast-forwarded. HIRO increases ad inventory by inserting mid-rolls, overlay banners and interactive ads into the content.
• Positive DRM: All video content - whether downloaded from a website, shared via a P2P network or distributed on a CD - contains personalized, up-to-date ads to ensure revenue generation from each and every viewing session.
• Rapid and Smooth Implementation: HIRO enables content providers to launch a free VOD Internet service with no hassle and minimum investment.
• Secure, Monetized Distribution: HIRO files cannot be pirated! Each and every viewing session is registered and ads are billed even when files are copied or viewed on different video players.
• Scalable Technology Platform: HIRO delivers a channel agnostic technology to optimize the delivery of video content. Our technology enables content owners to reduce operating costs and ensure higher reliability compared to streaming video.

Key Benefits

HIRO offers broadcasters and content providers the following benefits.

• More Ad Revenues: All video content contains targeted, time-sensitive ads to maximizes CPM
• More inventory: HIRO technology provides unlimited shelf space for library materials to generate new revenue streams.
• Variety of DRM Schemes: Content owners can geo-lock content, destroy a video file after a specified period of time or provide viewers with unlimited use.
• Support for Community Applications: HIRO files utilize the Internet viral effect and are easily integrated into social networks, P2P and other community applications .
• Platform Portability: HIRO technology enables the same file to be viewed by both PC and Mac users.