HIRO technology migrates the broadcast TV advertising model to the Internet and takes it to the next level by embedding personalized, interactive commercials into video downloads. Now advertisers can reach video consumers with the right message, at the right time and place, and guarantee viewer attention by preventing zapping or fast-forward playback.

HIRO provides advertisers with unprecedented control over their ad campaigns. Advertisers can define viewer demographics, determine the number of viewers, set viewing frequency, choose ad placements and perform accurate budget control.

Key Benefits

HIRO offers a flexible, online video advertisement platform designed to meet advertiser needs. Our technology provides advertisers with the following benefits

• Targeted Ads: Insert or remove time sensitive and serialized ad campaigns to target precise viewer demographics.
• Protected In-Stream Advertising: Ensure advertisements reach viewers with in–stream advertisements, protected from stripping ,hacking and skipping.
• Enhanced Ad-Campaign Capabilities: Utilize advanced monitoring, tracking, budgeting and reporting tools to track both online and offline viewing.
• Flexible Ad Selection: Insert new video ads of any length to reach target audience or reuse existing 30-second commercials.
• Interactive Advertising: Create interactive point-of-sale ads and product placements or push viewers directly to your website.
• Powerful Profiling Tools: Benefit from behavioral targeting analysis or utilize user profile data to add true performance-based commercials for targeted audiences.
• Expand Your Consumer Base: Gain access to a wide audience and leverage targeted video advertising to tap into an active consumer base.

Technology Features

HIRO technology offers a wide range of customization features:

• Control Over Advertising Expenditure: Ad repetition can be limited to viewing frequency, number of viewers, viewing date etc.
• Dynamic In-stream Video Ads: Insert ads just like on TV.
• Multi-Layer Personalization: Define parameters based on viewed content, consumer socio-demographic profile, ad preferences and behavioral targeting.
• Banner Creation: Create banner inserts over video content.
• Server Based Ad Tracking: Perform accurate ad tracking via a central server-based repository.
• Anti-Fraud Mechanism: Prevents hackers from manipulating the viewing data of the ads.
• Interoperability: HIRO applications are easily integrated with any existing ad-server