WE ARE AN ONLINE VIDEO ECOSYSTEM

HIRO is an online video ecosystem that uses its propriety technology to Improve the performance of all of its ecosystem players – advertisers, publishers and content owners.

N. America
Europe
Asia / Pacific
ROW
March 2015
THE TEAM
Founder

ARIEL NAPCHI

CEO & FOUNDER

Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.

management

Mr. Nils E. Larsen served as Chairman and President of Tribune Broadcasting Division at Tribune Company since October 2010. Mr. Larsen served as Chief Executive Officer of Broadcasting Division at Tribune Broadcasting Company, Inc. since June 2011 and Chief Investment Officer since December 2009. He served as a Member of Executive Council of Tribune Company […]

Nils Larsen

BUSSINESS DEVELOPMENT PARTNER

Alan is a South African-trained, chartered accountant. He’s been both a founder and an investor in a number of successful start-ups and other businesses over the past 30 years, including Backlife Limited, NetCustomized, contact.com, Valis, and Get Price Limited.

ALAN OKEN

CFO & CHAIRMAN

Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.

ODED NAPCHI

CMO

Hed joined HIRO in its early days and has been responsible for the development of the company’s state-of-the-art platform. Prior to HIRO, Hed was a software architect at FIS Software, a financial software solutions provider, and a systems architect at Valis and a number of other venture-capital-backed start-ups.

HED BAR NISSAN

CTO

Efrat adds to the HIRO force her vast experience in the competitive worlds of accounting and finance. Prior to HIRO, she served as director of finance at Carmel Ventures. She’s also held numerous executive finance roles at Amdocs and TTI Telecom, both globally-traded Nasdaq companies.

EFRAT BAR

VP FINANCE

Shahar oversees the entire technology operation of HIRO’s products and infrastructure, including product development, production management, quality assurance, and support. Shahar has over 10 years of experience in the R&D arena, including several years at NICE in its Enterprise group.

SHAHAR DANIEL

VP R&D

Roy’s keen business instincts add depth to team HIRO. Banking on over 15 years of experience from top global tech companies, Roy brings valuable skill sets necessary to optimize the short, medium, and long-term business objectives of the company.

ROY ZELINGER

VP BUSINESS DEVELOPMENT

Joni joined the company in its nascent days, bringing over a decade of diverse experience with leading tech companies to HIRO. Overseeing all of our major accounts, Joni is the go-to pro who utilizes a holistic approach to ensure the best customer relationships and long-term client satisfaction.

EYAL JONI

VP AD OPERATIONS

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