HIRO - THE EVOLUTION OF ONLINE VIDEO ECOSYSTEM

WE ARE AN ONLINE VIDEO ECOSYSTEM

HIRO is an online video ecosystem that uses its propriety technology to Improve the performance of all of its ecosystem players – advertisers, publishers and content owners.

N. America
Europe
Asia / Pacific
ROW
March 2015
THE TEAM
Founder

ARIEL NAPCHI

CEO & FOUNDER

Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.

management

Mr. Nils E. Larsen served as Chairman and President of Tribune Broadcasting Division at Tribune Company since October 2010. Mr. Larsen served as Chief Executive Officer of Broadcasting Division at Tribune Broadcasting Company, Inc. since June 2011 and Chief Investment Officer since December 2009. He served as a Member of Executive Council of Tribune Company […]

Nils Larsen

BUSSINESS DEVELOPMENT PARTNER

Alan is a South African-trained, chartered accountant. He’s been both a founder and an investor in a number of successful start-ups and other businesses over the past 30 years, including Backlife Limited, NetCustomized, contact.com, Valis, and Get Price Limited.

ALAN OKEN

CFO & CHAIRMAN

Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.

ODED NAPCHI

CMO

Hed joined HIRO in its early days and has been responsible for the development of the company’s state-of-the-art platform. Prior to HIRO, Hed was a software architect at FIS Software, a financial software solutions provider, and a systems architect at Valis and a number of other venture-capital-backed start-ups.

HED BAR NISSAN

CTO

Efrat adds to the HIRO force her vast experience in the competitive worlds of accounting and finance. Prior to HIRO, she served as director of finance at Carmel Ventures. She’s also held numerous executive finance roles at Amdocs and TTI Telecom, both globally-traded Nasdaq companies.

EFRAT BAR

VP FINANCE

Shahar oversees the entire technology operation of HIRO’s products and infrastructure, including product development, production management, quality assurance, and support. Shahar has over 10 years of experience in the R&D arena, including several years at NICE in its Enterprise group.

SHAHAR DANIEL

VP R&D

Roy’s keen business instincts add depth to team HIRO. Banking on over 15 years of experience from top global tech companies, Roy brings valuable skill sets necessary to optimize the short, medium, and long-term business objectives of the company.

ROY ZELINGER

VP BUSINESS DEVELOPMENT

Joni joined the company in its nascent days, bringing over a decade of diverse experience with leading tech companies to HIRO. Overseeing all of our major accounts, Joni is the go-to pro who utilizes a holistic approach to ensure the best customer relationships and long-term client satisfaction.

EYAL JONI

VP AD OPERATIONS

partners

PREDICTION - BASED RTB

In the world of online advertising, every second counts. HIRO's patented technology makes it easy and effective to serve up the right ad, at the right moment, to the right viewer, for rich results. Our programmatic distribution and monetization facilitates one of the fastest prediction-based real-time bidding (RTB) processes in the market, and this translates into practically unlimited scale. Combined with latency-based optimization, quick loading-time for video-players, a unique cloud-based architecture, and our real-time big data optimization, HIRO's technology is maximizing ad opportunities unlike anything else.

ADVERTISERS
CONTENT OWNERS
PROGRAMMATIC
AD RTB
CONTENT + ADS
PROGRAMMATIC DISTRIBUTION
  OPTIMIZATION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS
ADVERTISERS
CONTENT OWNERS
  OPTIMIZATION
PROGRAMMATIC
AD RTB

CONTENT
+

ADS
PROGRAMMATIC DISTRIBUTION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS

OUR PRODUCTS

HIRO Media - the leading online video ecosystem - is committed to provide all industry players with the best revenue oriented products. Our Syndication product, the unique Programmatic Video Content Marketing and Programmatic Video Mobile product, are all based on HIRO's proprietary syndication technology and prediction method.

SYNDICATION

HIRO is a leading online video ecosystem that helps advertisers, publishers and content owners to optimize their profits and performance.

For advertisers and brands - we create new media opportunities.
HIRO creates new quality video inventory by programmatically converting site's inventory to video unit and capsulate the video ad with targeted content to ensure better performance.
We run Programmatic Video campaigns on any prime inventory in ComScore's top 1000 destination sites.

HIRO's Technology main USP is based on a combination of our Syndication Technology and our Triangle Prediction method:
- We can predict Supply Side inventory quality.
- We can predict Demand Side needs.
- We can predict what consumers/viewers may match advertiser's expectations.

We start with our Syndication Sessions and collect data for the prediction.
Then we run our Rules based Triangle Prediction.
That enables us to run the most effective Ad & Content Syndication campaigns.

CONTENT MARKETING

As the market shifts to content marketing, HIRO is proud to present a unique Programmatic Video Content marketing engine that enables brands and content owners to distribute their content by using HIRO's proprietary Content Syndication Technologies.

HIRO's Programmatic Content Marketing Engine delivers branded content to the most relevant audiences by programmatically distributing it among comScore's top 1000 online properties reaching more than 100 million unique viewers.

With HIRO's Programmatic Content Marketing Engine, brands become detachable publishers by using HIRO's Syndication capabilities for extracting relevant branded content pieces and exposing it to the right audiences while also using the most efficient delivery methods.

This capability validates HIRO's platform as the best Off-YouTube distribution channel for any video content, guaranteeing great viewability and other mission critical KPIs.

MOBILE

HIRO's Programmatic Mobile Video Platform consists on company's unique syndication technology. HIRO's mobile player enables brands and advertisers to get the best exposure in the right targeted mobile assets with an excellent Cost-Value ratio.
Any mobile marketer can reach huge audiences, choose its content environment and site and gain guaranteed KPIs.
On the other hand - Mobile publishers can get the best Return of Inventory by placing Segmented Video Content and/or Play Video Ads on any relevant space.

HIRO's Programmatic Mobile Video Platform delivers any content and/or video ad to the right audience in the most cost-effective way.

AD FILTERING

HIRO’s innovative new filtering product provides unprecedented clarity and control with regard to the behaviour of websites programmatic tags, by being a gate keeper of unwanted and destructive behaviours.

This unique product controls and cleans publisher’s programmatic ad channels in real time, using state-of-the-art technology solutions.
HIRO's pre-emptive approach monitors vendors through all the programmatic call chain and verifies that only white listed vendors are allowed in the publisher's site thus providing the publisher with a full control and transparency on the actors that are allowed to run on its properties and their behaviour.
HIRO's strict preconditions ensure malvertising detection & prevention, advanced ad behaviour control tools and footprint measurements & alerts in production environment – all designed to enhance the best user experience possible.
HIRO's filtering product is a prerequisite for making the most out programmatic advertising on your website without compromising your users' safety or experience.
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CONTACT US

HIRO Media ltd.

HIRO HEADQUARTERS

11 Rothschild Avenue
Tel Aviv 6688114, Israel
Tel: +972 (3) 516 4138
contact@hiro-media.com

Contact us @ USA

Tel: (415) 871 2464
usacontact@hiro-media.com

Contact us @ EUROPE

Tel: +44 203746 6679
eucontact@hiro-media.com