WE ARE THE INDEPENDENT ONLINE VIDEO CONTENT SSP
HIRO has perfected the programmatic video-distribution platform for content owners - maximizing monetization and personalization. Our unique concept of "Casual Viewership" leverages a network of over 50,000 sites to search for and satisfy the diverse, niche viewing-needs of audiences across the web, and reach broadcast-like volumes.
CEO & FOUNDER
Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.
CFO & CHAIRMAN
Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.
VP PRODUCT & MARKETING
Hed joined HIRO in its early days and has been responsible for the development of the company’s state-of-the-art platform. Prior to HIRO, Hed was a software architect at FIS Software, a financial software solutions provider, and a systems architect at Valis and a number of other venture-capital-backed start-ups.