HIRO Media - the leading online video ecosystem - is committed to provide all industry players with the best revenue oriented products. Our Syndication product, the unique Programmatic Video Content Marketing and Programmatic Video Mobile product, are all based on HIRO's proprietary syndication technology and prediction method.
HIRO is a leading online video ecosystem that helps advertisers, publishers and content owners to optimize their profits and performance.
For advertisers and brands – we create new media opportunities.
HIRO creates new quality video inventory by programmatically converting site’s inventory to video unit and capsulate the video ad with targeted content to ensure better performance.
We run Programmatic Video campaigns on any prime inventory in ComScore’s top 1000 destination sites.
HIRO’s Technology main USP is based on a combination of our Syndication Technology and our Triangle Prediction method:
- We can predict Supply Side inventory quality.
- We can predict Demand Side needs.
- We can predict what consumers/viewers may match advertiser's expectations.
We start with our Syndication Sessions and collect data for the prediction.
Then we run our Rules based Triangle Prediction.
That enables us to run the most effective Ad & Content Syndication campaigns.
As the market shifts to content marketing, HIRO is proud to present a unique Programmatic Video Content marketing engine that enables brands and content owners to distribute their content by using HIRO's proprietary Content Syndication Technologies.
HIRO’s Programmatic Content Marketing Engine delivers branded content to the most relevant audiences by programmatically distributing it among comScore’s top 1000 online properties reaching more than 100 million unique viewers.
With HIRO's Programmatic Content Marketing Engine, brands become detachable publishers by using HIRO's Syndication capabilities for extracting relevant branded content pieces and exposing it to the right audiences while also using the most efficient delivery methods.
This capability validates HIRO's platform as the best Off-YouTube distribution channel for any video content, guaranteeing great viewability and other mission critical KPIs.
HIRO's Programmatic Mobile Video Platform consists of two primary capabilities: Syndication Technology and Cross Format Video Activation, meaning – we can run video ads automatically on any format.
With these new capabilities, mobile publishers can get the best Return of Inventory by placing Segmented Video Content and/or Play Video Ads on any relevant mobile channel.
Marketers can encapsulate their ad with segmented content and use the HIRO Programmatic Mobile Video platform to deliver it to the right audience in the most cost-effective way.
Marketers can also choose to run their video ad without content by using our Gif Animation solution, which also ensures Video Ad activation in the best performance on any Mobile Web format.
For the first time, mobile marketers can reach huge audiences, choose their content environment and site and gain guaranteed KPIs.
HIRO’s filtering product provides clarity and control with regards to the behaviour of programmatic tags on websites, by being an automatic gate keeper of unwanted and destructive behaviours.
This unique product controls and cleans publisher’s programmatic ad channels in real-time using state-of-the-art proprietary technology.
HIRO's pre-emptive approach provides publishers with full control and transparency of vendor's and advertisers behaviour.
HIRO's strict preconditions ensure malvertising detection & prevention, advanced ad behaviour control tools and footprint measurements & alerts in production environment – all designed to enhance the best user experience possible.