HIRO - THE EVOLUTION OF ONLINE VIDEO ECOSYSTEM

WE ARE AN ONLINE VIDEO ECOSYSTEM

HIRO is an online video ecosystem that uses its propriety technology to Improve the performance of all of its ecosystem players – advertisers, publishers and content owners.

N. America
Europe
Asia / Pacific
ROW
March 2015
THE TEAM
Founder

Nils Larsen

BUSSINESS DEVELOPMENT PARTNER

Mr. Nils E. Larsen served as Chairman and President of Tribune Broadcasting Division at Tribune Company since October 2010. Mr. Larsen served as Chief Executive Officer of Broadcasting Division at Tribune Broadcasting Company, Inc. since June 2011 and Chief Investment Officer since December 2009. He served as a Member of Executive Council of Tribune Company […]

management

Efrat adds to the HIRO force her vast experience in the competitive worlds of accounting and finance. Prior to HIRO, she served as director of finance at Carmel Ventures. She’s also held numerous executive finance roles at Amdocs and TTI Telecom, both globally-traded Nasdaq companies.

EFRAT BAR

VP FINANCE

Roy’s keen business instincts add depth to team HIRO. Banking on over 15 years of experience from top global tech companies, Roy brings valuable skill sets necessary to optimize the short, medium, and long-term business objectives of the company.

ROY ZELINGER

VP BUSINESS DEVELOPMENT

Alan is a South African-trained, chartered accountant. He’s been both a founder and an investor in a number of successful start-ups and other businesses over the past 30 years, including Backlife Limited, NetCustomized, contact.com, Valis, and Get Price Limited.

ALAN OKEN

CFO & CHAIRMAN

Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.

ODED NAPCHI

CMO

Hed joined HIRO in its early days and has been responsible for the development of the company’s state-of-the-art platform. Prior to HIRO, Hed was a software architect at FIS Software, a financial software solutions provider, and a systems architect at Valis and a number of other venture-capital-backed start-ups.

HED BAR NISSAN

CTO

Joni joined the company in its nascent days, bringing over a decade of diverse experience with leading tech companies to HIRO. Overseeing all of our major accounts, Joni is the go-to pro who utilizes a holistic approach to ensure the best customer relationships and long-term client satisfaction.

EYAL JONI

VP AD OPERATIONS

Shahar oversees the entire technology operation of HIRO’s products and infrastructure, including product development, production management, quality assurance, and support. Shahar has over 10 years of experience in the R&D arena, including several years at NICE in its Enterprise group.

SHAHAR DANIEL

VP R&D

Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.

ARIEL NAPCHI

CEO & FOUNDER

partners

PREDICTION - BASED RTB

In the world of online advertising, every second counts. HIRO's patented technology makes it easy and effective to serve up the right ad, at the right moment, to the right viewer, for rich results. Our programmatic distribution and monetization facilitates one of the fastest prediction-based real-time bidding (RTB) processes in the market, and this translates into practically unlimited scale. Combined with latency-based optimization, quick loading-time for video-players, a unique cloud-based architecture, and our real-time big data optimization, HIRO's technology is maximizing ad opportunities unlike anything else.

ADVERTISERS
CONTENT OWNERS
PROGRAMMATIC
AD RTB
CONTENT + ADS
PROGRAMMATIC DISTRIBUTION
  OPTIMIZATION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS
ADVERTISERS
CONTENT OWNERS
  OPTIMIZATION
PROGRAMMATIC
AD RTB

CONTENT
+

ADS
PROGRAMMATIC DISTRIBUTION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS

OUR PRODUCTS

HIRO Media - the leading online video ecosystem - is committed to provide all industry players with the best revenue oriented products. Our Syndication product, the unique Programmatic Video Content Marketing and Programmatic Video Mobile product, are all based on HIRO's proprietary syndication technology and prediction method.

SYNDICATION

HIRO is a leading online video ecosystem that helps advertisers, publishers and content owners to optimize their profits and performance.

For advertisers and brands – we create new media opportunities.
HIRO creates new quality video inventory by programmatically converting site’s inventory to video unit and capsulate the video ad with targeted content to ensure better performance.
We run Programmatic Video campaigns on any prime inventory in ComScore’s top 1000 destination sites.

HIRO’s Technology main USP is based on a combination of our Syndication Technology and our Triangle Prediction method:
- We can predict Supply Side inventory quality.
- We can predict Demand Side needs.
- We can predict what consumers/viewers may match advertiser's expectations.

We start with our Syndication Sessions and collect data for the prediction.
Then we run our Rules based Triangle Prediction.
That enables us to run the most effective Ad & Content Syndication campaigns.

CONTENT MARKETING

As the market shifts to content marketing, HIRO is proud to present a unique Programmatic Video Content marketing engine that enables brands and content owners to distribute their content by using HIRO's proprietary Content Syndication Technologies.

HIRO’s Programmatic Content Marketing Engine delivers branded content to the most relevant audiences by programmatically distributing it among comScore’s top 1000 online properties reaching more than 100 million unique viewers.

With HIRO's Programmatic Content Marketing Engine, brands become detachable publishers by using HIRO's Syndication capabilities for extracting relevant branded content pieces and exposing it to the right audiences while also using the most efficient delivery methods.

This capability validates HIRO's platform as the best Off-YouTube distribution channel for any video content, guaranteeing great viewability and other mission critical KPIs.

MOBILE

HIRO's Programmatic Mobile Video Platform consists of two primary capabilities: Syndication Technology and Cross Format Video Activation, meaning – we can run video ads automatically on any format.

With these new capabilities, mobile publishers can get the best Return of Inventory by placing Segmented Video Content and/or Play Video Ads on any relevant mobile channel.

Marketers can encapsulate their ad with segmented content and use the HIRO Programmatic Mobile Video platform to deliver it to the right audience in the most cost-effective way.

Marketers can also choose to run their video ad without content by using our Gif Animation solution, which also ensures Video Ad activation in the best performance on any Mobile Web format.

For the first time, mobile marketers can reach huge audiences, choose their content environment and site and gain guaranteed KPIs.

AD MONITORING

HIRO’s filtering product provides clarity and control with regards to the behaviour of programmatic tags on websites, by being an automatic gate keeper of unwanted and destructive behaviours.
This unique product controls and cleans publisher’s programmatic ad channels in real-time using state-of-the-art proprietary technology.
HIRO's pre-emptive approach provides publishers with full control and transparency of vendor's and advertisers behaviour.

HIRO's strict preconditions ensure malvertising detection & prevention, advanced ad behaviour control tools and footprint measurements & alerts in production environment – all designed to enhance the best user experience possible.

Next generation of digital publishers is detachable

Ofer Oved, strategist at HIRO-Media gives his take on the future of digital publishers in his latest article.

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4A’S TRANSFORMATION 2016: DEMYSTIFYING PROGRAMMATIC ADVERTISING

Watch our CMO – Oded Napchi explain the technological aspects of the lumascape and programmatic world. From the recent 4A’S Miami panel on ‘Navigating (Demystifying) The Lumascape’

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Cross-Platform Advertising: It’s The Message, Not The Medium

Hadar Turovitch, Head of Marketing at HIRO-Media takes an interesting look on cross platform advertising and the new efforts and language it requires. Read her recent article in MediaPost

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03/03/2016

This March the HIRO team heads to events across the globe (Ad:Tech New Delhi, SXSW 2016, 4A’s Transformation conference, etc.). Attending one of these events? – We look forward to meet.  

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01/20/2016

Ofer Oved, strategist at HIRO-Media gives his predictions for 2016 and makes a case for the age of passionate segmentation as a prime targeting and tracking method. Read his recent article in imediaconnection.

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01/10/2016

Avi Latner, Sr Director Product at HIRO Media, suggests several solutions to publishers and ad-teach companies in their battle of maintain the programmatic advertising monetization model. Read his recent article in MediaPost.

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12/08/2015

HIRO Media ranked number 11 on the Deloitte Technology Fast 500 EMEA 2015, a ranking of the 500 fastest growing technology companies in EMEA. This is the second consecutive year that HIRO has been ranked in the list’s top 20. Rankings are based on percentage revenue growth over four years. During this period, HIRO Media grew 5,724 […]

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11/12/2015

HIRO Media has been ranked 3rd in the Deloitte 2015 Technology Fast 50 – being recognized as one of the 50 fastest-growing technology companies in Israel. After being ranked 4th on last year’s list, HIRO-Media continued its way up the rank with 5,724% growth rates. See the full list here  

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11/02/2015

While video advertising is flourishing, the reality is that there’s still a lot of confusion out there. 5 Things Publishers Can Do to Enjoy A More Fruitful Online Video Strategy.

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09/24/2015

The fascinating connection between philosophy and the Ad Tech industry is in the heart of this interview with our VP Product and Marketing, Oded Napchi. Watch the while interview conducted by Bill Brazel from The Make Good as part of their “People of Ad Tech” segment.  

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09/12/2015

Netflix’s market value has risen above the traditional broadcast networks, such as CBS, the U.S.’s most successful TV channel. This is significant but not surprising to those who understand the cultural impact and revolution of digital video.

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09/11/2015

The DLD Innovation Festival, taking place September 6-12, 2015 in TLV, is one of EMEA largest digital culture and innovation conferences. DLD brings together hundreds of startups, VC’s, angel investors and industry leaders in an unexpected way to create potent output for the digital space. Notable guests representing the elite from the world’s top brands, […]

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05/07/2015

ARIEL NAPCHI’S COLUMN POSTED IN ADEXCHANGER “DATA-DVRIVEN THINKING”

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05/06/2015

Coming to AdTech SF? These are the best Bars in San Francisco. You know you’ll need it

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05/03/2015

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

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04/01/2015

Insights and reflections following the 4A’s Transformation conference by Oded Napchi, VP Product & Marketing.

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02/19/2015

HIRO MEDIA IS A SUPPORTING SPONSOR AT THE 4A’S TRANSFORMATION 2015

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01/18/2015

HIRO’s CLIENT ELECTRIC SHEEP PARTNERS WITH COMEDY GIVES BACK TO LAUNCH COMEDY DONATION SITE – COMICURE

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12/12/2014

ODED NAPCHI’S POV ABOUT THE RECENT AOL/VIDIBLE ACQUISITION ON BROADCASTING & CABLE

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12/01/2014

HIRO MEDIA RANKED 7th FASTEST GROWING TECHNOLOGY COMPANY ON DELOITTE FAST 500 EMEA

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09/22/2014

HIRO MEDIA RANKED TOP 5 IN DELOITTE-ISRAEL TECHNOLOGY FAST 50 PROGRAM FOR 2014

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CONTACT US

HIRO Media ltd.

HIRO HEADQUARTERS

11 Rothschild Avenue
Tel Aviv 6688114, Israel
Tel: +972 (3) 516 4138
contact@hiro-media.com

Contact us @ USA

Tel: (415) 871 2464
usacontact@hiro-media.com

Contact us @ EUROPE

Tel: +44 203746 6679
eucontact@hiro-media.com