THE ELEGANT EVOLUTION OF ONLINE VIDEO DISTRIBUTION

WE ARE THE INDEPENDENT ONLINE VIDEO CONTENT SSP

HIRO has perfected the programmatic video-distribution platform for content owners - maximizing monetization and personalization. Our unique concept of "Casual Viewership" leverages a network of over 50,000 sites to search for and satisfy the diverse, niche viewing-needs of audiences across the web, and reach broadcast-like volumes.

N. America
Europe
Asia / Pacific
ROW
March 2015
THE TEAM
Founder

ARIEL NAPCHI

CEO & FOUNDER

Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.

management

Mr. Nils E. Larsen served as Chairman and President of Tribune Broadcasting Division at Tribune Company since October 2010. Mr. Larsen served as Chief Executive Officer of Broadcasting Division at Tribune Broadcasting Company, Inc. since June 2011 and Chief Investment Officer since December 2009. He served as a Member of Executive Council of Tribune Company […]

Nils Larsen

BUSSINESS DEVELOPMENT PARTNER

Alan is a South African-trained, chartered accountant. He’s been both a founder and an investor in a number of successful start-ups and other businesses over the past 30 years, including Backlife Limited, NetCustomized, contact.com, Valis, and Get Price Limited.

ALAN OKEN

CFO & CHAIRMAN

Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.

ODED NAPCHI

VP PRODUCT & MARKETING

Hed joined HIRO in its early days and has been responsible for the development of the company’s state-of-the-art platform. Prior to HIRO, Hed was a software architect at FIS Software, a financial software solutions provider, and a systems architect at Valis and a number of other venture-capital-backed start-ups.

HED BAR NISSAN

VP R&D AND OPERATIONS

Efrat adds to the HIRO force her vast experience in the competitive worlds of accounting and finance. Prior to HIRO, she served as director of finance at Carmel Ventures. She’s also held numerous executive finance roles at Amdocs and TTI Telecom, both globally-traded Nasdaq companies.

EFRAT BAR

VP FINANCE

Shahar oversees the entire technology operation of HIRO’s products and infrastructure, including product development, production management, quality assurance, and support. Shahar has over 10 years of experience in the R&D arena, including several years at NICE in its Enterprise group.

SHAHAR DANIEL

HEAD OF R&D

Roy’s keen business instincts add depth to team HIRO. Banking on over 15 years of experience from top global tech companies, Roy brings valuable skill sets necessary to optimize the short, medium, and long-term business objectives of the company.

ROY ZELINGER

HEAD OF BUSINESS DEVELOPMENT

Joni joined the company in its nascent days, bringing over a decade of diverse experience with leading tech companies to HIRO. Overseeing all of our major accounts, Joni is the go-to pro who utilizes a holistic approach to ensure the best customer relationships and long-term client satisfaction.

EYAL JONI

HEAD OF ACCOUNTS

partners

PREDICTION - BASED RTB

In the world of online advertising, every second counts HIRO's patented technology makes it easy and effective to serve up the right ad, at the right moment, to the right viewer, for rich results. Our programmatic distribution and monetization facilitates one of the fastest prediction-based real-time bidding (RTB) processes in the market, and this translates into practically unlimited scale. Combined with latency-based optimization, quick loading-time for video-players, a unique cloud-based architecture, and our real-time big data optimization, HIRO's technology is maximizing ad opportunities unlike anything else.

ADVERTISERS
CONTENT OWNERS
PROGRAMMATIC
AD RTB
CONTENT + ADS
PROGRAMMATIC DISTRIBUTION
  OPTIMIZATION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS
ADVERTISERS
CONTENT OWNERS
  OPTIMIZATION
PROGRAMMATIC
AD RTB

CONTENT
+

ADS
PROGRAMMATIC DISTRIBUTION
SYNDICATION
PUBLISHERS
DESTINATION
PUBLISHERS

CASUAL VIEWERSHIP

Programmatic Distribution

A key insight that drives HIRO's "Casual Viewership" business model is the fact that most viewers consume content casually rather than intentionally. Therefore, we developed a programmatic distribution platform that capitalizes off how most people view content.

Picture this process as the ultimate audience locator - it's not passive like traditional TV: instead of the viewers searching for content, we make the content find the right viewer.

Through a network of over 50,000 sites in over 50 territories globally, we utilize viewer preferences to analyze content, then serve the most relevant videos to the right person at the right time on almost any site. Best of all - this proprietary system delivers broadcast-like volumes.

Programmatic Monetization

Extracting the full potential out of every ad-serve is a challenge. HIRO's patent-pending multidimensional bidding process is not your average RTB. It makes the programmatic decision-making adjust itself for numerous factors to achieve maximum speed as well as profit.

HIRO's near real-time auto-scaling separates the wheat from the chaff. It facilitates fast decisions in a changing-by-the-minute environment, while ensuring visibility and brand safety.

HIRO AD (SSP)

HIROAD offers advertisers a unique opportunity to leverage our engaging video content online via HIRO's vast variety of partner sites. HIROAD represents over 3 billion views per month in over 50 territories globally. Our diverse network is comprised of over 20 content owners and main content partners, including the following: Mark Burnett Productions (an MGM company), Comedy Gives Back, Dori Media Group, and others.

Currently, we have partnered with over 100,000 sites globally; these consist of a lucrative mixture of global sites and small local blogs.

We can also provide advertisers any KPI or brand-safety tool desired:

  • Targeting (bluekai, Nielsen, and others)
  • Secured viewability, CVR and VTR
  • Full URL transparency
  • Blocking all suspected traffic

360 METHODOLOGY

HIRO's effectiveness is not only rooted in technology, we're also propelled by the brain-power of our people, who are trained to ensure that our partners are strategically, organizationally, and operationally aligned for profitability. We do the heavy lifting, so clients can sit back, relax, and reap rich results.

Service Offerings

  • Content Advertising Monetization Strategy: Determines and facilitates how to best distribute and monetize content.
  • Revenue Operations: Determines and facilitates the right operating model that will most effectively manage revenue; employs the ideal campaign strategy and methodology to maximize yield.
  •  Content Curation: Curates (with a discerning eye) a vast collection of online video content to feed the needs of diverse ecosystems - spiking traffic and captivating fans to build brands.
  • Ad Ops: sell, input, serve, target, and report on the performance of online ads.

The Ratings Race: Netflix vs. Network – Ariel Napchi writes his POV on Commpro.Biz

Netflix’s market value has risen above the traditional broadcast networks, such as CBS, the U.S.’s most successful TV channel. This is significant but not surprising to those who understand the cultural impact and revolution of digital video.

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Coming to AdTech SF? These are the best Bars in San Francisco. You know you need it

We already took care of the WiFi for you, now let us sort your after-AdTech-schmoozing-drink with some recommendations for excellent SF bars

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HIRO MEDIA IS PROUD TO BE A GOLD SPONSOR AT AD:TECH SF

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

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04/01/2015

Insights and reflections following the 4A’s Transformation conference by Oded Napchi, VP Product & Marketing.

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03/28/2015

ARIEL NAPCHI’S COLUMN POSTED IN ADEXCHANGER “DATA-DVRIVEN THINKING”

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02/19/2015

HIRO MEDIA IS A SUPPORTING SPONSOR AT THE 4A’S TRANSFORMATION 2015

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01/18/2015

HIRO’s CLIENT ELECTRIC SHEEP PARTNERS WITH COMEDY GIVES BACK TO LAUNCH COMEDY DONATION SITE – COMICURE

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12/12/2014

ODED NAPCHI’S POV ABOUT THE RECENT AOL/VIDIBLE ACQUISITION ON BROADCASTING & CABLE

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12/01/2014

HIRO MEDIA RANKED 7th FASTEST GROWING TECHNOLOGY COMPANY ON DELOITTE FAST 500 EMEA

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09/22/2014

HIRO MEDIA RANKED TOP 5 IN DELOITTE-ISRAEL TECHNOLOGY FAST 50 PROGRAM FOR 2014

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07/28/2014

HIRO’S PARTNER ELECTRIC SHEEP TEAMS WITH MARK BURNETT PRODUCTIONS AND LAUNCHES A CLASSICAL BOXING-CENTERED SITE TARGETED FOR MILLENIAL MALES

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05/12/2014

HIRO MEDIA INCORPORATES IAS AD VIEWABILITY AND BRAND SAFETY SOLUTIONS ON ITS PLATFORM

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03/31/2014

HIRO’S CLIENT ELECTRIC SHEEP LAUNCHED THE “#UNBLOCKER” AN INNOVATIVE VIDEO INSPIRATION SITE FOR MUSICIANS

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03/13/2014

HIRO MEDIA POWERING BILLIONS OF VIDEOS FOR PUBLISHERS AS A NEW SSP

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03/04/2014

VIDEO CONTENT’S EVOLUTION – An article written by Oded Napchi in MediaPost’s Video Insider blog.

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02/25/2014

HIRO MEDIA IS PLEASED TO ADD THE FUTON CRITIC TO ITS GROWING NETWORK OF VIDEO CONTENT OWNER AND SYNDICATORS

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02/19/2014

HIRO EXPANDS ITS FOOTHOLD IN THE HISPANIC MARKET

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02/06/2014

VIDEO NATIVES SELECTS HIRO AS ITS PARTNER

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01/26/2014

CONGRATS TO OUR PARTNERS: COFFEE TABLE MEDIA LAUNCHED ITS REDESIGNED WEBSITES

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CONTACT US

HIRO Media ltd.

HIRO HEADQUARTERS

11 Rothschild Avenue
Tel Aviv 6688114, Israel
Tel: +972 (3) 516 4138
contact@hiro-media.com

HIRO USA

Tel: (415) 871 2464
usacontact@hiro-media.com

HIRO EUROPE

Tel: 0033975181249
eucontact@hiro-media.com